Common Campaign configuration steps

Overview

Each campaign type has its own set of customization options and requirements, but there are basic configuration settings shared between all types Trigger, Name and Timeframe.

Those basic configuration steps described below.

Positioning and Trigger conditions

This step decides how campaign is triggered to go live.

Positioning and Triggered by:

• This section is unique to Product campaigns

• Positioning lets you select where the campaign should be displayed

  On search results page:

  • Start of the search result - Products are sorted to the beginning of the search result.

  • Replace search result - Products are displayed instead of the search result.

  • Promotion box & remove products from search result - Products are displayed outside the search results in a promotion box. Products that normally appear in the search results will be removed.

  • Promotion box & leave products from search result - Products are displayed outside the search results in a promotion box and are left in their original position in the search results.

  On other page:

  • Shopping cart - display campaign on the shopping cart page when products in the shopping cart correspond to certain patterns.

  • Shopping cart - display campaign on the shopping cart page when products in the shopping cart correspond to certain patterns.

  • Landing page - display campaign on a landing page with a fixed page ID.

• Triggered by lets you select where the campaign conditions should occur to trigger the campaign

  • Search and navigation result

  • Search result

  • Navigation result

Conditions

Condition for a campaign to be triggered is a setup of Parameters , Rules and Values for them

Parameter-Type lets you select specific conditions that trigger a campaign.

Available conditions depend on selected trigger:

Rule defines operator to be applied to the condition

Available operators depend on the chosen condition.

For example, the search term condition allows for equal, similar, contains and does not contain operators. With a numbers-based condition (page number, number of results, etc.), the operators equal, not equal, greater, less, etc. are available.

Value defines the values which will trigger the condition on specified parameter

Adding and removing conditions

Additional conditions can be added by clicking the AND/OR button.

Conditions can be deleted by clicking trash bin icon.

Name and options

This step lets you set the campaign name, activity, and time restrictions.

Campaign name - name of the campaign, no fixed naming rules

Campaign category - specific group of the contain, existing group can be selected, or new one added

Description - text description of the campaign

Activity - checkbox defining if campaign is active or not

Ad campaign - available only for product-related campaigns; lets you mark products with an “Ad” tag

Active from - lets you set the date and time when the campaign becomes active

Active until - lets you set the date and time when the campaign becomes inactive

Enable time restrictions - lets you enable and set specific times and weekdays when the campaign is active

Time restriction time frames - set up from and until timeslot when campaign should be active

Time restrictions weekdays - set up weekdays when campaign should be active

Remove restriction - trash bin icon, click to remove time restriction

Add restriction - button, click to add new time restriction

Campaign type specific steps

All other steps are campaign type specific. For details see individual campaign type article:

• Advisor campaigns

• Redirect campaigns

• Feedback campaigns

• Product campaigns