# Campaigns

#### **What are Campaigns?**

**Campaigns** are entities in FactFinder that allow you to configure what happens during a User’s journey when certain conditions are met or at a specific time.

Campaigns are a powerful tool for visual merchandising. One of their many functions is automatically redirecting to static pages for specific search terms, e.g. searching for "TOS" automatically redirects the user to the terms of service page. Even more importantly, campaigns allow for targeted placement of banners or the customization of search results.

All existing campaigns are displayed on the "**Campaigns**" tab, which can be found in the left-hand menu:

![](/files/OPnD0f4sMOXVFOOzgbiI)

FactFinder provides the following campaign types:

* [Feedback campaigns](/docs/discovery/campaigns/feedback-campaigns.md): Display preset texts and banners with search results. Also used for using campaigns to push products.
* [Redirect campaigns](/docs/discovery/campaigns/redirect-campaigns-1.md): Redirect the user to specific pages for certain search terms.
* [Advisor campaigns](/docs/discovery/campaigns/advisor-campaigns.md): Manage questions and answers that are presented to the shop visitor. Answers lead to specific product sets.
* [Product campaigns](/docs/discovery/campaigns/product-campaigns.md): Place campaigns on product pages instead of search result pages.

To learn about campaigns and Feedback Text management, see [Campaigns grids](/docs/discovery/campaigns/campaigns-grids.md).


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