# Product campaigns

#### **Summary**

Product campaigns let you offer customers specific products, product lists, or content in a variety of ways. These campaigns differ by whether they are displayed in the search results or in a separate area on the page.

#### **Campaign display area**

The first step of Product campaign creation lets you select the area where the campaign will be displayed. It has two tabs.

> **On search results page**

This tab lets you select the location of the campaign on the search results page.

![](/files/xXvYAJW0jYjgHt3vy6rb)

* **Start of the search result** - Products are sorted to the beginning of the search result.
* **Replace search result** - Products are displayed instead of the search result.
* **Promotion box & remove products from search result** - Products are displayed outside the search results in a promotion box. Products that normally appear in the search results will be removed.
* **Promotion box & leave products from search result** - Products are displayed outside the search results in a promotion box and are left in their original position in the search results.

> **On other page**

This tab lets you select the location of the campaign on other pages.

![](/files/jMaOFp9tjc1Vj5o9xnSO)

* **Shopping cart** - display campaign on the shopping cart page when products in the shopping cart correspond to certain patterns.
* **Shopping cart** - display campaign on the shopping cart page when products in the shopping cart correspond to certain patterns.
* **Landing page** - display campaign on a landing page with a fixed page ID.

#### **Campaign trigger**

After selecting display area, a trigger for the campaign should be selected.

![](/files/c4zYjdBfvPCsQZ5Z4BF7)

* **Search and navigation result** - Campaign displayed if a query pattern is found in the search result or in the navigation.
* **Search result** - Campaign displayed if a query pattern is found in the search result.
* **Navigation result** - Campaign displayed if a query pattern is found in the navigation.

Next step of a product campaign configuration is setting up trigger conditions and is common for all campaign types, please [Common Campaign configuration steps](/docs/discovery/campaigns/common-campaign-configuration-steps.md) for details.

#### **Product selection**

Products for a campaign can be selected at “Product selection” tab.

One or more products selections can be added to a campaign.

![](/files/pJNDTJZmEntWbA3Korem)

| <img src="/files/tiCSTKrXCjNYS6LT8rGP" alt="" data-size="original"> | Feedback texts include all forms of content that are not products. Videos, links, graphics, etc. can be included here.                                                                                                                                                                                                                                 |
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| <img src="/files/Ff9uK9r23LpZTvkugl5d" alt="" data-size="original"> | <p>This button opens dropdown list with the following options allowing to incorporate static or dynamic product lists into the campaign:</p><ul><li>Upselling</li><li>Cross Selling</li><li>Similar products</li><li>Product List</li><li>Textfield input Product List</li><li>Product Search</li></ul><p>Details for each option described below.</p> |

> **Product list**

Selecting the **Product list** option for adding products to a campaign will open the **Assemble Product List** pop-up.

It lets you set up a fixed list of products to be added to the campaign by searching and filtering.

![](/files/cf8hxChPDmIXmeKZpAQW)

![](/files/Ph63z0daepEWYQihI5Tp) **Search -** search for products

![](/files/Ehk1tMw4qBIWvCgJj7rh)

**Filter by facets** section **-** shows a list of facets applicable for searched products and lets you filter found products

![](/files/UipZ5ADW4CYdVObCmdDS)

**Products found** section - shows list of searched products found.

![](/files/2XF0kf1Bm7Z35I6UtFNL)

**Sorting** button **-** lets you sort found products by Price or Title

![](/files/cVfuaDKK4FYgURysSN7J)

**Filter button** - lets you filter found products by the selected field.

* Filtering can be done in all fields
* Filtering can be done in specific field selected in the dropdown among all available fields.
* `AND` and `OR` operators can be used to combine multiple values for filtering

![](/files/dOZlcoZrhcFshT4JyY3F) **Selected products** section - shows list of products to be added to the campaign

![](/files/afMFqoHYxlD3P4x4s54e)

**Select products** button - lets you add checked products to the Selected products section

![](/files/heY1jGf0d6KIgQt5tmq5)

**Unselect all** button **-** lets you remove all products from the Selected products section in one click

![](/files/OafifViaQkQ4QbI1JAeE)

**Position in search result -** affects the positioning of selected products in the search result:

* Products that are already in the search result can be placed higher up in the result, but not lower down.
* Products that were not in the search result before the campaign was applied can be freely placed by this option.

![](/files/XtZWDMJkCYzCx31NsA5Z)

**Personalized** checkbox **-** enables personalization for selected products when checked

![](/files/1XqRxMUifYik4JMWyopV) **Sort by ranking** checkbox **-** sorts selected products by ranking, when checked

![](/files/vnDHuLlQwAzDEixxumZT) **Ignored facets -** lets you add one or multiple facets to be ignored by selected products

After selecting products and pressing **Save** button, **Assemble Product List** pop-up will be closed and selected products will be added to the campaign.

> **Textfield input Product list**

![](/files/vtSXSnRxh7MY3tTxqhwh)

![](/files/Ph63z0daepEWYQihI5Tp) **Manual product input** section **-** lets you manually add products

![](/files/Ehk1tMw4qBIWvCgJj7rh)

**Reference field** dropdown **-** lets you select a field to search products:

* MasterArticleNumber
* ArticleNumber
* EAN
* Searchkeys

![](/files/UipZ5ADW4CYdVObCmdDS)**List of inputs** textbox - lets you enter values to search for products within the selected **Reference field**

* Found products will be immediately added to **Product list** section
* Products not found by entered values will be shown as “not available” placeholder tiles in **Product list** section
* Use “Enter” key to enter multiple values
* It is possible to search for products only within single **Reference field**

![](/files/2XF0kf1Bm7Z35I6UtFNL)**Position in search result -** affects the positioning of selected products in the search result:

* Products that are already in the search result can be placed higher up in the result, but not lower down.
* Products that were not in the search result before the campaign was applied can be freely placed by this option.

![](/files/cVfuaDKK4FYgURysSN7J)**Personalized** checkbox **-** enables personalization for selected products, when checked.

![](/files/dOZlcoZrhcFshT4JyY3F) **Sort by ranking** checkbox **-** sorts selected products by ranking, when checked.

![](/files/afMFqoHYxlD3P4x4s54e)

**Ignored facets -** lets you add one or multiple facets to be ignored by selected products.

![](/files/heY1jGf0d6KIgQt5tmq5)

**Product List** section **-** shows list of all products entered in **List ofinputs** textbox.

After pressing **Save** button, **Assemble Product List** pop-up will be closed and selected products will be added to the campaign.

> **Product search**

Selecting **Product Search** option for adding products to a campaign will open **Assemble Product Search** pop-up.

It lets you set up a **dynamic list of products** to be added to the campaign by searching and filtering.

![](/files/MgupvhrUpKBYiWlHRmWf)

![](/files/Ph63z0daepEWYQihI5Tp) **Set search parameters** section **-** lets you set up search attributes

![](/files/Ehk1tMw4qBIWvCgJj7rh)

**Search -** search for products

![](/files/UipZ5ADW4CYdVObCmdDS)

**Limit number of products to** - lets you set the maximum number of products to be shown

![](/files/2XF0kf1Bm7Z35I6UtFNL)

**Replace query from user** checkbox **-** lets you replace the user query with this product list query

![](/files/cVfuaDKK4FYgURysSN7J)

**Filter search results in** - lets you filter found products by the selected field.

* Filtering can be done in all fields
* Filtering can be done in specific field selected in the dropdown among all available fields.
* `AND` and `OR` operators can be used to combine multiple values for filtering

![](/files/dOZlcoZrhcFshT4JyY3F) **Sort results by** - lets you sort found products by Price or Title

![](/files/afMFqoHYxlD3P4x4s54e)

**Position in search result -** affects the positioning of selected products in the search result:

* Products that are already in the search result can be placed higher up in the result, but not lower down.
* Products that were not in the search result before the campaign was applied can be freely placed by this option.

![](/files/heY1jGf0d6KIgQt5tmq5)

**Personalized** checkbox **-** enables personalization for selected products, when checked

![](/files/OafifViaQkQ4QbI1JAeE)

**Ignored facets -** lets you add one or multiple facets to be ignored by selected products

![](/files/XtZWDMJkCYzCx31NsA5Z)

**Filter by facets** section **-** shows a list of facets applicable for searched products and lets you filter found products

![](/files/1XqRxMUifYik4JMWyopV) **Preview** section **-** shows **dynamic** list of products according to currently applied **Search parameters** and **Facets.**

After pressing **Save** button, **Assemble Product List** pop-up will be closed and selected products will be added to the campaign.

> **Upselling**

Selecting **Upselling** option for adding products to a campaign will open **Assemble Upselling** pop-up.

It lets you set up parameters for showing **recommended products with a higher price** as part of the campaign

In a search result campaign, the up-selling products are generated to match the first hit in the search result (the first hit before any filtering).

In a product campaign, the products are generated for the displayed product.

![](/files/JqNql1BwzphzXZPDI4ea)

![](/files/Ph63z0daepEWYQihI5Tp) **Set upselling parameters** section **-** lets you set up upselling attributes

![](/files/Ehk1tMw4qBIWvCgJj7rh)

**Max. product count -** lets you set the maximum number of upselling products to be shown. Fewer products can be displayed if there are not as many products available. 0 products is also possible.

![](/files/UipZ5ADW4CYdVObCmdDS)

**Min. %** - lets you set the minimum percentage for the range of higher-price recommended products

![](/files/2XF0kf1Bm7Z35I6UtFNL)

**Max. %** **-** lets you set the maximum percentage for the range of higher-price recommended products

***Example:*** *If a product with a price of €30 is displayed,* `min.%` *is 10%,* `max.%` *is 20%, products in a price range of €33 to €36 will be displayed.*

![](/files/cVfuaDKK4FYgURysSN7J)

**Position in search result -** affects the positioning of selected products in the search result:

* Products that are already in the search result can be placed higher up in the result, but not lower down.
* Products that were not in the search result before the campaign was applied can be freely placed by this option.

![](/files/dOZlcoZrhcFshT4JyY3F) **Personalized** checkbox **-** enables personalization for selected products, when checked

![](/files/afMFqoHYxlD3P4x4s54e)

**Ignored facets -** lets you add one or multiple facets to be ignored by selected products

After pressing **Save** button, **Assemble Upselling** pop-up will be closed and upselling set up will be added to the campaign. Generated products can be previewed at **Products Preview section** (see **Selected Products preview** below)

> **Cross selling**

Selecting **Cross Selling** option for adding products to a campaign will open **Assemble Cross Selling** pop-up.

It lets you set up parameters for showing **recommended products purchased together with the reference product** as part of the campaign.

![](/files/NHP7rccdlHiy3qPj8K0N)

![](/files/Ph63z0daepEWYQihI5Tp) **Max. product count -** lets you set the maximum number of cross-selling products to be shown. Fewer products can be displayed if there are not as many products available. 0 products is also possible.

![](/files/Ehk1tMw4qBIWvCgJj7rh)

**Position in search result -** affects the positioning of selected products in the search result:

* Products that are already in the search result can be placed higher up in the result, but not lower down.
* Products that were not in the search result before the campaign was applied can be freely placed by this option.

![](/files/UipZ5ADW4CYdVObCmdDS)

**Personalized** checkbox **-** enables personalization for selected products, when checked

![](/files/2XF0kf1Bm7Z35I6UtFNL)

**Ignored facets -** lets you add one or multiple facets to be ignored by selected products

After pressing **Save** button, **Assemble Cross Selling** pop-up will be closed and cross selling set up will be added to the campaign. Generated products can be previewed at **Products Preview section** (see **Selected Products preview** below)

> **Similar products**

Selecting **Cross Selling** option for adding products to a campaign will open **Assemble Similar products** pop-up.

It lets you set up parameters for showing **recommended products similar to the reference product** as part of the campaign.

![](/files/vvO3gVMKSs9gI8OTWoJ0)

![](/files/Ph63z0daepEWYQihI5Tp) **Max. product count -** lets you set the maximum number of similar products to be shown. Fewer products can be displayed if there are not as many products available. 0 products is also possible.

![](/files/Ehk1tMw4qBIWvCgJj7rh)

**Position in search result -** affects the positioning of selected products in the search result:

* Products that are already in the search result can be placed higher up in the result, but not lower down.
* Products that were not in the search result before the campaign was applied can be freely placed by this option.

![](/files/UipZ5ADW4CYdVObCmdDS)

**Personalized** checkbox **-** enables personalization for selected products, when checked

![](/files/2XF0kf1Bm7Z35I6UtFNL)

**Ignored facets -** lets you add one or multiple facets to be ignored by selected products

After pressing **Save** button, **Assemble Similar Products** pop-up will be closed and similar products set up will be added to the campaign. Generated products can be previewed at **Products Preview section** (see **Selected Products preview** below)

#### **Selected products preview**

Product selections added to the campaign are immediately reflected at **Product selection** tab after adding.

![](/files/qB4Tb0P2w7mS2r21ZSR0) ![](/files/Ph63z0daepEWYQihI5Tp)

**Select Pushed products** section - shows all the **Product selections** added to the campaign:

* one or more **Product selections** can be added
* each selection has its own color code to distinguish selections and products within each selection
* each selection described with selection type, short description and number of products
* it is possible to reorganize the order of **Product selections** (and their products) shown within the campaign by drag and drop (using “**grip dots**” icon ![](/files/JxHdqn6EPj9WQbxKinG4))
* it is possible to remove **Product selection** and it’s products by clicking “**cross icon**”
* it is possible to edit **Product selection** by clicking on it

![](/files/Ehk1tMw4qBIWvCgJj7rh) **Preview** section - shows products generated or selected within each **Product selection**:

* each product has it’s color code ![](/files/UipZ5ADW4CYdVObCmdDS) (same color as **Product selection** within the product is selected or generated)
* each product has position within count of products within it’s **Product selection** (i.e. 1/3, 2/3, etc.) ![](/files/UipZ5ADW4CYdVObCmdDS)
* If none or not enough products can be found for **Products selection**, these are missing in the preview. If only the desired number of products cannot be found, the counting of the products stops. ***For example***\*, if 65 products were set up and only 16 could be found, the count would stop at 16/65.\*
* products displayed and their counter can vary for **Cross Selling**, **Upselling** and **Similar products**, as they are found on the basis of products that originate from the search triggering the campaign and such search is available for the preview.
* each product represented with image and description ![](/files/2XF0kf1Bm7Z35I6UtFNL)
* the preview may differ from the configured **Product selections** as it is being influenced by the campaign triggers.

![](/files/cVfuaDKK4FYgURysSN7J)

**Exclude products** button lets you exclude from the campaign products which are:

* Out of range of the search location
* Without a field value for selected markets

![](/files/dOZlcoZrhcFshT4JyY3F)

**Sequence** dropdown lets you order products across all **Product selections**:

* **Consecutive** - products will be grouped by **Product selections** and ordered in the same way as **Product selections** ordered
* **Alternating** - products will be altered across **Product selections** with specified Rhythm

#### **Complete campaign**

To complete the process, a name, a category and a description should be assigned to the campaign, as well as activity period.

Please see **Name and options** section at [Common Campaign configuration steps](/docs/discovery/campaigns/common-campaign-configuration-steps.md) article for details.


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