NG Analytics allows you to evaluate the performance of your shop using certain key figures, so-called Key Performance Indicators (KPIs). Different KPIs are counted depending on the area. This page lists all the KPIs used and provides a brief explanation of them where necessary.

Dashboard

Searches	Number of initial searches in the online shop.
Search time ∅	Average search time in the online shop.
Sales volume	Total sales from all tracking events transmitted to the NG.
Revenue from searches	Total search revenue based on tracking events.
Sales/Searches ∅	Average revenue per search.
Filter usage
∅ Filter depth	Average number of filters used when using filters.
Filter usage rate for search queries	Percentage of searches where filters were used
Search: Top Filter Groups	An overview of filter usage in relation to search queries. In this context, the filter groups are shown in absolute numbers as well as with the relative share of the total number of filter selections.
Search: Top Filter Elements	An overview of filter usage in relation to search queries. In this context, the specific filter elements are shown in absolute numbers as well as with the relative share of the total number of filter selections.
Navigation: Top filter groups	An overview of filter usage in relation to navigation requests. In this context, the filter groups are shown in absolute numbers as well as with the relative share of the total number of filter selections.
Navigation: Top filter elements	An overview of filter usage in relation to navigation requests. In this context, the specific filter elements are shown in absolute numbers as well as with the relative share of the total number of filter selections.
Diagrams
Top 10 search terms of the selected 8 days	10 most searched terms in the selected period
Top 10 search terms yesterday	10 most searched terms last full day
Revenue from searches	Revenue per day in the period related to search, based on tracking events (see Search Revenue)
Top 10 trending search terms of the selected 8 days	10 search terms that had a significant increase in queries (compared to previous time, regardless of the selected time period)
Searches	Total number of searches by day in the selected period
Flop-10 search terms of the selected 8 days	10 search terms that had a significant decrease in queries (compared to previous time, regardless of the selected time period), counterpart to top-10 trending
Views per search results page	How many users were on page 1, 2, 3 etc.
Click number per page number	How many clicks happened on which page number
Number of searches per search term set	Overview of search term length by word
Average loading time per number of search terms	Speed of search for term length in words
Top [1000] Search Count Longtail	Relative share of the 1000 most frequent searches in the total volume
Top [1000] Click Longtail	Relative share of clicks on the 1000 most common search terms in the total volume
Top [1000] Shopping Cart Longtail	Relative share of shopping carts for the 1000 most common search terms in the total volume
Top [1000] Purchases-Longtail	Relative share of purchases for the 1000 most common search terms in the total volume

Search terms

Number of initial searches for the individual search term.
Number of clicks for each search term.
Number of ASN clicks for the individual search term.
Number of navigation clicks for each search term.
Number of unique clicks for each search term.
Number of shopping carts for the individual search term.
Number of purchases for each search term.
Number of clicks per number of searches for the individual search term in percent.
Number of shopping carts per number of clicks for the individual search term in percent.
Number of purchases per number of shopping carts for the individual search term in percent.
Number of purchases per number of clicks for each search term in percent.
Number of purchases per number of searches for the individual search term in percent.
Represents the ratio of clicks on products following a search query to the total number of search queries, with each user being counted only once, regardless of how often they click on a link.	(=Unique Clicks/Searches)
Sales resulting from searches in the online shop for the individual search term.	(Based on tracking events, see dashboard)
Sales resulting from search queries in the online shop per search for the individual search term.	(Based on tracking events, see dashboard)
Revenue resulting from search queries in the online shop per number of clicks for the individual search term.	(Based on tracking events, see dashboard)
Average number of hits found for a search term.
Average best similarity of the entered search term to the found articles.	The following applies: 10,000â‰ˆ100% hits
Average click position in the search result.

Products

Number of ASN clicks for a specific product.
Number of navigation clicks for a specific product.
Number of unique clicks for a specific product.
Number of shopping carts for a specific product.
Number of purchases for a particular product.
Number of shopping carts per number of clicks for a specific product in percent.
Number of purchases per number of shopping carts for a specific product in percent.
Sales resulting from searches in the online shop for a specific product.	(Based on tracking events, see dashboard)
Sales resulting from searches in the online shop for a specific product per number of clicks.	(Based on tracking events, see dashboard)

Campaigns

Unique Search#	Number of unique searches that trigger a specific campaign.
Clicks#	Number of clicks on a specific campaign.
Unique clicks#	Number of unique clicks on a specific campaign.
Baskets#	Number of shopping carts through a specific campaign.
Purchases#	Number of purchases through a specific campaign.
Ø Featured products	Average number of products highlighted by a specific campaign.
Guess
Clicks/Search	Number of clicks per number of searches for a specific campaign in percent.
Unique Click Rate	Represents the ratio of unique clicks on products triggered by a specific campaign to the total number of searches for that specific trigger, with each user being counted only once, regardless of how many times they click on a link.	(=Unique Clicks/Searches)
Bounce Rate	Percentage of visitors who only triggered a search query in the shop, this campaign was played and then left again
Exit rate	Percentage of sessions that did not interact with the shop after this campaign and left it
Baskets/Clicks	Number of shopping carts per number of clicks for a specific campaign in percent.
Purchases/Clicks	Number of purchases per number of clicks for a specific campaign in percent.
Purchases/Search	Number of purchases per number of searches for a specific campaign in percent.
Purchases/Baskets	Number of purchases per number of shopping carts for a specific campaign in percent.
Sales KPIs
Sales/Search	Revenue resulting from a specific campaign in the online shop per search query.	(Based on tracking events, see dashboard)
Revenue/Click	Revenue generated from a specific campaign from search queries in the online shop per number of clicks.	(Based on tracking events, see dashboard)
Average shopping cart value	Average shopping cart value achieved by a specific campaign.	(Based on tracking events, see dashboard)
Sales volume	Revenue resulting from a specific campaign.	(Based on tracking events, see dashboard)

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