# Personalization

## Better Search Results and Recommendations with Minimal Effort

The more FactFinder modules you use, the greater the effect of personalization. In addition to search results, you can personalize recommendations and category pages. You can also personalize product sets highlighted in campaigns. In a 30-day A/B test, one retailer recorded a 15% conversion increase and a 25% sales increase.\
No additional integration is required starting with FactFinder 6.11. If tracking is implemented, you can use Personalization immediately—typically achieving a fast ROI.

![](/files/09oidWpUXfRQ6qgNHJCs)

### Advantages

* Sales can be increased by up to 25% within a short period.
* More economical in comparison to third-party personalization options.
* The technical requirements are easy to meet.

## Overview

The Personalization module delivers search results that correspond to individual customer preferences.

Starting with version 7, FactFinder lets you adjust search results based on customer preferences. FactFinder determines these preferences based on tracking data.

Personalization can be session-based or user ID–based. Session-based personalization uses only in-session behavior. User ID–based personalization also considers historical buying data. To use `userID`, the shop system must pass it to FactFinder.

FactFinder Personalization adjusts the search result on the ranking level. Preferred products are pushed forward based on an evaluation by an algorithm. How far FactFinder can go with the ranking adjustments is up to you. It is important to note that FactFinder does not add or remove products. It just changes their order.

## Location

You can find the **Personalization** module in the left-hand menu under **More settings… → Personalization** in the **Modules** category.

![](/files/81lmeUorrLqANF0Jxigr)

## Configuring Personalization

![](/files/646ACr7sznPLOmEDTe5s)

FactFinder NG uses several parameters for Personalization that you can configure:

**Active** ![](/files/Ph63z0daepEWYQihI5Tp): Enable or disable the Personalization module per channel.

**Influence** ![](/files/Ehk1tMw4qBIWvCgJj7rh): Adjust how strongly preferred products are boosted. Lower values have minor impact; higher values increase influence.

**Weight** ![](/files/UipZ5ADW4CYdVObCmdDS), ![](/files/2XF0kf1Bm7Z35I6UtFNL), and ![](/files/cVfuaDKK4FYgURysSN7J): Determine how FactFinder evaluates Click, Cart, and Purchase events. Defaults: 1 for Click, 10 for Cart, 20 for Purchase. For example, purchasing a brand item raises preference for that brand by 20, while a click on another brand raises it by 1.

Pushed products can also be personalized in campaigns. For details, see: [Campaigns](/docs/discovery/campaigns.md).


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