Summary
A redirect campaign is designed to redirect the user to another page for specific search terms (or other defined triggers ). E.g. on contact page or terms and conditions.
Add Redirect campaign
To create new Redirect campaign, click New Element in the header bar to access the menu:
Add a Redirection - corresponds Redirect campaign type.
Campaign trigger
First step of Redirect campaign creation allows to select a trigger for the campaign.
Search and navigation result - Campaign displayed if a query pattern is found in the search result or in the navigation.
Search result - Campaign displayed if a query pattern is found in the search result.
Navigation result - Campaign displayed if a query pattern is found in the navigation.
Next step of a product campaign configuration is setting up trigger conditions and is common for all campaign types, please see Common Campaign configuration steps for details.
Set up Redirection
Actual Redirection can be configured at “Redirection” tab.
Name - set up name, that will be shown to user when redirect campaign is triggered
Target-URL - set up URL, that will be shown to user when redirect campaign is triggered
Ignore if result has been previously replaced by another campaign - allows to prioritize other campaigns over current one if checked.
Example of the triggered Redirect campaign, shown to user
Complete campaign
To complete the process, a name, a category and a description should be assigned to campaign, as well as activity period set up.
Please see Name and options section at Common Campaign configuration steps article for details.