NG Analytics allows you to evaluate the performance of your shop using certain key figures, so-called Key Performance Indicators (KPIs). Different KPIs are counted depending on the area. This page lists all the KPIs used and provides a brief explanation of them where necessary.
Dashboard
Searches | Number of initial searches in the online shop. |
Search time ∅ | Average search time in the online shop. |
Sales volume | Total sales from all tracking events transmitted to the NG. |
Revenue from searches | Total search revenue based on tracking events. |
Sales/Searches ∅ | Average revenue per search. |
Filter usage | |
∅ Filter depth | Average number of filters used when using filters. |
Filter usage rate for search queries | Percentage of searches where filters were used |
Search: Top Filter Groups | An overview of filter usage in relation to search queries. In this context, the filter groups are shown in absolute numbers as well as with the relative share of the total number of filter selections. |
Search: Top Filter Elements | An overview of filter usage in relation to search queries. In this context, the specific filter elements are shown in absolute numbers as well as with the relative share of the total number of filter selections. |
Navigation: Top filter groups | An overview of filter usage in relation to navigation requests. In this context, the filter groups are shown in absolute numbers as well as with the relative share of the total number of filter selections. |
Navigation: Top filter elements | An overview of filter usage in relation to navigation requests. In this context, the specific filter elements are shown in absolute numbers as well as with the relative share of the total number of filter selections. |
Diagrams | |
Top 10 search terms of the selected 8 days | 10 most searched terms in the selected period |
Top 10 search terms yesterday | 10 most searched terms last full day |
Revenue from searches | Revenue per day in the period related to search, based on tracking events (see Search Revenue) |
Top 10 trending search terms of the selected 8 days | 10 search terms that had a significant increase in queries (compared to previous time, regardless of the selected time period) |
Searches | Total number of searches by day in the selected period |
Flop-10 search terms of the selected 8 days | 10 search terms that had a significant decrease in queries (compared to previous time, regardless of the selected time period), counterpart to top-10 trending |
Views per search results page | How many users were on page 1, 2, 3 etc. |
Click number per page number | How many clicks happened on which page number |
Number of searches per search term set | Overview of search term length by word |
Average loading time per number of search terms | Speed of search for term length in words |
Top [1000] Search Count Longtail | Relative share of the 1000 most frequent searches in the total volume |
Top [1000] Click Longtail | Relative share of clicks on the 1000 most common search terms in the total volume |
Top [1000] Shopping Cart Longtail | Relative share of shopping carts for the 1000 most common search terms in the total volume |
Top [1000] Purchases-Longtail | Relative share of purchases for the 1000 most common search terms in the total volume |
Search terms
Number of initial searches for the individual search term. | |
Number of clicks for each search term. | |
Number of ASN clicks for the individual search term. | |
Number of navigation clicks for each search term. | |
Number of unique clicks for each search term. | |
Number of shopping carts for the individual search term. | |
Number of purchases for each search term. | |
Number of clicks per number of searches for the individual search term in percent. | |
Number of shopping carts per number of clicks for the individual search term in percent. | |
Number of purchases per number of shopping carts for the individual search term in percent. | |
Number of purchases per number of clicks for each search term in percent. | |
Number of purchases per number of searches for the individual search term in percent. | |
Represents the ratio of clicks on products following a search query to the total number of search queries, with each user being counted only once, regardless of how often they click on a link. | (=Unique Clicks/Searches) |
Sales resulting from searches in the online shop for the individual search term. | (Based on tracking events, see dashboard) |
Sales resulting from search queries in the online shop per search for the individual search term. | (Based on tracking events, see dashboard) |
Revenue resulting from search queries in the online shop per number of clicks for the individual search term. | (Based on tracking events, see dashboard) |
Average number of hits found for a search term. | |
Average best similarity of the entered search term to the found articles. | The following applies: 10,000≈100% hits |
Average click position in the search result. |
Products
Number of ASN clicks for a specific product. | |
Number of navigation clicks for a specific product. | |
Number of unique clicks for a specific product. | |
Number of shopping carts for a specific product. | |
Number of purchases for a particular product. | |
Number of shopping carts per number of clicks for a specific product in percent. | |
Number of purchases per number of shopping carts for a specific product in percent. | |
Sales resulting from searches in the online shop for a specific product. | (Based on tracking events, see dashboard) |
Sales resulting from searches in the online shop for a specific product per number of clicks. | (Based on tracking events, see dashboard) |
Campaigns
Unique Search# | Number of unique searches that trigger a specific campaign. | |
Clicks# | Number of clicks on a specific campaign. | |
Unique clicks# | Number of unique clicks on a specific campaign. | |
Baskets# | Number of shopping carts through a specific campaign. | |
Purchases# | Number of purchases through a specific campaign. | |
Ø Featured products | Average number of products highlighted by a specific campaign. | |
Guess | ||
Clicks/Search | Number of clicks per number of searches for a specific campaign in percent. | |
Unique Click Rate | Represents the ratio of unique clicks on products triggered by a specific campaign to the total number of searches for that specific trigger, with each user being counted only once, regardless of how many times they click on a link. | (=Unique Clicks/Searches) |
Bounce Rate | Percentage of visitors who only triggered a search query in the shop, this campaign was played and then left again | |
Exit rate | Percentage of sessions that did not interact with the shop after this campaign and left it | |
Baskets/Clicks | Number of shopping carts per number of clicks for a specific campaign in percent. | |
Purchases/Clicks | Number of purchases per number of clicks for a specific campaign in percent. | |
Purchases/Search | Number of purchases per number of searches for a specific campaign in percent. | |
Purchases/Baskets | Number of purchases per number of shopping carts for a specific campaign in percent. | |
Sales KPIs | ||
Sales/Search | Revenue resulting from a specific campaign in the online shop per search query. | (Based on tracking events, see dashboard) |
Revenue/Click | Revenue generated from a specific campaign from search queries in the online shop per number of clicks. | (Based on tracking events, see dashboard) |
Average shopping cart value | Average shopping cart value achieved by a specific campaign. | (Based on tracking events, see dashboard) |
Sales volume | Revenue resulting from a specific campaign. | (Based on tracking events, see dashboard) |