# Product Data Export

> Product data export forms the basis for search. This export is later imported into FactFinder and becomes searchable.

## Creating

To achieve the best results, make all search-relevant information available to FactFinder. In addition, meta-information such as sales rank or inventory should also be exported. Using this data, the search result can later be controlled based on rules (for example, best-selling articles first).\
For structure, required data, and tips, see [How to optimize your data feed](/docs/import/ff-search-integration-how-to-optimize-your-datafeed.md).

## Updating

Since product data is constantly changing, it is very important that the search is constantly provided with updates of exported product data. Otherwise products may not be able to be found because they are not available in the (outdated) export, or products may be found that are no longer available. To avoid this, FactFinder offers two automatic update options.

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### Pull

In this variant your export data is stored in a location reachable **via a URL**. The data is automatically downloaded and imported by the FactFinder search server at defined intervals (for example, daily at 5:00 am). If an update is necessary outside these intervals, it can be initiated via the Management Interface or by a **REST API** call. You can be notified by email of any import errors. This method requires the least effort.

If, for data protection reasons, it is not possible to make product data available via a publicly accessible URL, use the **Push** procedure.

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### Push

In the second option, you store the data at a defined location (such as via **FTP**) and initiate the FactFinder import by calling the **REST API**. This approach is suitable if FactFinder runs on its own server or if you want the result from the import interface to be automatically evaluated.


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