Requirements
To set the right expectations for the project, it is crucial to define and prioritize requirements early and establish a shared understanding of your goals.
We will discuss these in a requirements workshop shortly after project start. This gives us deeper insight into your preferences and ensures that desired features are implemented smoothly during integration.
By understanding your goals, we can help you create the appropriate data feed and tailor our training to your needs.
To prepare, consider the topics below.
What Do You Want to Achieve?
When we created FactFinder, our primary goal was to ensure that website visitors could find what they are looking for as quickly and efficiently as possible. This forms the core of FactFinder but is just the beginning. What are your goals?
Product Discovery
FactFinder Product Discovery helps you tailor the search experience to your preferences and business objectives across the following areas:
Search Result Prioritization: Would you like to prioritize certain products at the top of your search results? This could include brands or your top-selling items.
Filtering Options: What filters do you want to make available? Will you use numerical sliders, and should there be a "reset all filters" feature?
Search Suggestions: Beyond product recommendations, should your search include suggestions for brands, categories, or even content such as blog entries or guidebooks?
Product Variants: Do your products come with variants like colors or sizes? Should all variants be displayed in search results, or just one with the ability to choose others?
Advanced Search: Can customers search using criteria like brands, manufacturer numbers, or EAN codes in addition to product names?
Content Search: Do you have supplementary content such as guides, blog entries, or user manuals that should be searchable alongside products?
Analytics: Do you want insights into what customers search for to optimize search and product offerings? Our analytics tool can help.
By customizing these aspects of your search experience, you can enhance user satisfaction and align your search functionality with your business goals.
Merchandising Module
The Merchandising Module helps you engage customers and provide guidance with options such as:
Advisor Campaigns: Interact with your customers and guide them through more complex purchasing decisions.
Feedback Campaigns: Would you like to integrate banners, products, or additional information into your search results? Our feedback campaigns can help you achieve this. It's even possible to tailor your search results to align with your specific business objectives.
Redirect Campaigns: Help customers easily find FAQs, terms and conditions, shipping information and more. You can also use these redirect campaigns to prevent zero results pages.
By considering these options, you can enhance the overall user experience, align your search capabilities with your business strategy, and provide valuable assistance to your customers.
Navigation Module
How about your shop navigation? Do you want to manage two separate backends? With the FactFinder Navigation Module you can consolidate them into a single backend.
You can customize your navigation as you would after-search navigation. Control which filters are visible, the order in which products are displayed, and create campaigns for both navigation and search results.
Personalization
Do you want search results to reflect each customer's past behavior and preferences?
FactFinder Personalization helps you:
creating search results based on your customers' past interactions,
delivering search outcomes tailored to their preferences.
Recommendations
Do you want to assist your customers in finding relevant products that match their search results? Are you interested in upselling by presenting the right products?
Our Recommendation module can be of assistance.
Geo
Our Geo module helps customers find available products nearby.
Useful if you operate physical stores in addition to your online shop or offer regional assortments.
Customer-Specific Information
Do you have various customer groups with distinct pricing or product needs? Do you work with numerous manufacturers, and do you want your customers to be able to search for manufacturer numbers and obtain accurate results?
Our Customer Specific Info module can be a valuable solution for you.
Predictive Basket
Do your customers consistently purchase the same items?
Simplify their shopping experience with our Predictive Basket module.
UX Design Principles
Before you begin your FactFinder integration, we recommend creating a preview of what your search results should look like in the future. Here you find some useful questions to consider for your UX design principles. However, please note that we are not responsible for design services.
What Should Your Search Look Like in the Future?
Consider the placement of your search bar.
Where should it be located, and should it have animation?
What Should Occur Before a Customer Begins Typing?
Should the search bar be empty, or should there be a predefined text inside, such as "Please enter your search query," "What are you looking for," or perhaps your top search query from the past days?
What Should Happen When a Customer Clicks in the Search Bar?
Should the Suggest feature automatically open and display some predefined pages, the most frequently searched terms, or even your most popular categories?
What Happens After Customers Start Typing?
Do you want to display product suggestions? Would you like to showcase more than that? This could include brands and/or their logos, categories, additional content such as blog entries or guidebooks, search terms, or anything else you have in mind.
What Does Your Search Results Page Look Like?
Is there an after-search navigation that allows customers to narrow results using filters? Where is it located?
What kinds of filters will you show (e.g., numerical slider, multi-select)?
How Should Your Search Results Be Displayed?
On one page with infinite scrolling, or on multiple pages?
Do you want to show the total number of results and pages to help customers navigate?
Can users sort results (e.g., by relevance, price, alphabetically)?
There are plenty of additional customization options that FactFinder can offer for your search page.
You have the flexibility to position banners above, below or within your search results. You can also utilize recommendations, which can be showcased on both the product detail page and the shopping basket page.
FactFinder is here to help you enhance your search experience. Consider your vision—we'll bring it to life together.
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