Webshop & Benchmark Analysis

What it is

Evaluation of your shop across defined categories in comparison to your competitors and industry. Recommended when planning a shop relaunch.

Categories Reviewed in Analysis

• Homepage — UX/Design, ease of finding information
• Search — Location of search bar, search result quality
• Suggest — Design, content
• Navigation — Level structure, relevance, UX, completeness, result quality
• Product Detail Page — Ease of finding information, UX/Design, sharing options
• Shopping Cart — Preventing exits, up-/cross-selling
• Checkout — UX/convenience
• General — Personalization, merchandising, trust factors
• Mobile — Taking advantage of the platform, UX/Design, filters

What’s in it for you

• Demonstration of competitive advantages and disadvantages in comparison to the same industry.​
• Suggestions on solutions from other industries to gain competitive advantages through a better customer journey​.
• Suggestion of quick wins that can be implemented with FactFinder, plus more time-consuming topics, that need to be adjusted in the frontend.​

How it’s done

Estimated time

• 5 hours Webshop Analysis
• 1 hour web session to discuss results
• 2.5 hours per Benchmark Analysis

Deliverables

PDF report on optimization suggestions for your online shop — from start page to checkout, delivered by a FactFinder Consultant.