# Webshop & Benchmark Analysis

## What it is

Evaluation of your shop across defined categories in comparison to your competitors and industry. Recommended when planning a shop relaunch.

### Categories Reviewed in Analysis

* Homepage — UX/Design, ease of finding information
* Search — Location of search bar, search result quality
* Suggest — Design, content
* Navigation — Level structure, relevance, UX, completeness, result quality
* Product Detail Page — Ease of finding information, UX/Design, sharing options
* Shopping Cart — Preventing exits, up-/cross-selling
* Checkout — UX/convenience
* General — Personalization, merchandising, trust factors
* Mobile — Taking advantage of the platform, UX/Design, filters

## What’s in it for you

* Demonstration of competitive advantages and disadvantages in comparison to the same industry.​
* Suggestions on solutions from other industries to gain competitive advantages through a better customer journey​.
* Suggestion of quick wins that can be implemented with FactFinder, plus more time-consuming topics, that need to be adjusted in the frontend.​

## How it’s done

### Estimated time

* 5 hours Webshop Analysis
* 1 hour web session to discuss results
* 2.5 hours per Benchmark Analysis

### Deliverables

PDF report on optimization suggestions for your online shop — from start page to checkout, delivered by a FactFinder Consultant.


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