# Search Optimization

## What it is

Using your analytics data, we optimize your most relevant search terms.

## What’s in it for you

* Continuous improvement of zero hit search terms, search terms with low CTR etc.
* Improved CTR and conversions for key queries

## How it’s done

### Estimated time

* 4 hours per month — adjusted to your needs

### Deliverables

Report of optimizations and recommended next actions, delivered by a FactFinder Business Consultant.


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