How to analyse a search-term?
One of the most powerful features of the Analytics UI is the detailed analysis of search terms and sessions. Let’s take one of the most searched terms—“tunnel”—as an example:
Hover next to a count to reveal the three dots menu. Click it to open sessions per attribute or products for that search term.
The sessions per attribute view lets you choose the sort order. For example, selecting number of clicks sorts sessions by click count.
You can also sort by clicks, shopping carts, and more using the buttons above the list.
Selecting a session shows a timeline on the right with all session events in chronological order.
You can identify the type of event by looking at the node icons.
Important: Sessions that are not manually terminated end automatically at 03:00.
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