Advisor-campaigns

With advisor campaigns you have the opportunity to store questions as text or as graphics that are presented to shop visitors in certain situations. You provide answers to the questions that the visitor can choose. For each answer there is a product set that the visitor will see when selecting the answer. This allows you to quickly guide visitors with targeted questions to the products they are looking for.

With consultant campaigns you can also react cleverly to emerging trends or suggest frequently selected filter combinations.

Create advisor campaigns

To create new Advisor, click New Element in the heading part of the window to access the menu:

Select pairing

Choose whether the campaign is triggered by a search result, a navigation result, or both.

Set trigger

Define what the specific trigger is.

Trigger configuration varies depending on condition defined in previous step:

Navigation-including Advisor positioning

You can link as many conditions as you like with AND or OR in order to reach the broadest possible or, depending on your needs, specific audience

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search term	Checks for the search term entered (only for campaigns on search results pages).
Number of hits	Checks number of products found.
Search results page	Checks which search results page the user is viewing (1,2,3,...).
Products per page	Checks the page size that the user has selected.
Search field	Checks in which field the search was carried out. This parameter is only used for special integrations that search in individual fields. By default, FactFinder searches in all fields, in these cases the parameter is empty.
The search is an item number search	Checks whether FactFinder has carried out an article number search, for example because the search term entered was identified as an article number.
The search is not an article number search	Checks whether the search explicitly stated that the search entry should not be interpreted as an article number.
Number of filters	Checks how many filters the user has selected.
Selected filters	Checks whether the user has selected a specific filter with a specific value.
parameter	Tests for any parameter passed to the search. This criterion can be used with special FactFinder integrations. FactFinder remembers all URL parameters (for web services: Params.custom.Params) that were passed to the search. These parameters can be queried using this criterion.
Score of the first hit	Checks the score of the first hit found.
Distance to market	Checks the distance (in km) between the selected market and the user's location.
Distance to location	Checks the distance (in km) between the selected location and the user's location
Selected market	Checks the market IDs selected by the user.
Always true	Always triggered.

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is the same	Exact match between trigger and value	Trigger = jacket	Value = jacket
is unequal	Anything except an exact match of trigger and value	Trigger = jacket	Value = jackets
is empty	No value specified for the parameter		Value = {}
is NOT empty	Any value for the parameter		Value = 100
contains	The exact trigger is part of the value in ANY position	Trigger = jacket	Value = rain jacket winter
does not contain	The exact trigger is NOT part of the value	Trigger = jacket	Value = rain jacket winter
is similar to	The trigger is compared with the value via a worldmatch query and subjected to a simplified similarity query. If a similarity is found, the campaign is triggered.	Trigger = jacket	Value = jacked
is NOT similar to	The trigger is compared with the value via a worldmatch query and subjected to a simplified similarity query. If no similarity is found, the campaign is triggered.	Trigger = jacket	Value = shoes
begins with	The exact trigger is part of the value at the beginning of the word	Trigger = jacket	Value = jacket winter
ends with	The exact trigger is part of the value at the end of the word	Trigger = jacket	Value = rain jacket
DOES NOT start with	The exact trigger is NOT part of the value at the beginning of the word	Trigger = jacket	Value = rain jacket
does NOT end with	The exact trigger is NOT part of the value at the end of the word	Trigger = jacket	Value = jacket winter

Create consultant

In the next step, you create the actual advisor. This takes the form of a decision tree that allows the customer to access specific lists of products via any number of questions.

To start adding the options, click Add Root Question.

Ask an introductory question and add any number of possible answers. The questions can consist of text only, but you also have the option of inserting images or videos.

You can add further answers to your questions using the three-dot icon .

Each answer can either be the starting point for a new question or contain a product list.

You can exclude products from the campaign based on geo-policies:

Here you can specify that pushed products that are outside the range of the search location are excluded from the search. With the second option you exclude products that have no values for the selected market.

Outside of these options, search location and market selection have no influence on the campaign.

Create product lists

To access Product lists management, click available Answer to access Product List button.

Items can be selected in three ways.

Product list

Here you carry out one or more product searches similar to those in the shop. You can either move the articles that you want to include in the campaign individually using drag-and-drop, or mark them as a group and transfer them using the button. The articles found can be filtered by facet. In addition, you can also use the button to filter the result for specific words in all or a single field.

Manual product entry

Alternatively, you can create an article list manually by selecting ProductIDs, EANs, etc. and then entering them in the input field.

Product Search

The third option is product search. Unlike the previous options, this one offers a dynamic item list. For example, if you add new items to your range that match the search criteria, these will be displayed as campaign content.

The articles found can be filtered according to facets, for example to promote certain brands.

Complete campaign

To complete the process, give the campaign a name, a category and a description. You can either set an activity period or have the campaign permanently active.

New feature

You can use the Ad campaign checkbox to visibly mark campaign objects as advertising.