To set the right expectations for the project it is crucial to get the requirements in place as early as possible, prioritize them and get a common understanding of what your goals are. These will be
discussed during our requirement workshop shortly after the project start. It enables us to gain a deeper insight into your specific preferences and requirements. This, in turn, ensures that all your desired features are implemented seamlessly during the integration process.
By understanding your goals, we can assist you in creating the appropriate data feed and tailor our training to align perfectly with your needs.
To help with your preparation for this workshop, we have collected some things to consider and start thinking about.
What do you want to achieve?
When we created FactFinder, our primary goal was to ensure that website visitors could find what they are looking for as quickly and efficiently as possible. This forms the core of FactFinder but is just the beginning. What are your goals?
FactFinder Product Discovery can assist you in tailoring the search experience to your specific preferences, catering to both your customers' needs and your business objectives. Here are some considerations:
Search Result Prioritization: Would you like to prioritize certain products at the top of your search results? This could include brands or your top-selling items.
Filtering Options: What filters do you want to make available to your customers? Are numerical sliders an option, and should there be a "reset all filters" feature?
Search Suggestions: Beyond product recommendations, should your search include suggestions for brands, categories, or even content such as blog entries or guidebooks?
Product Variants: Do your products come with variants like colors or sizes? Should all variants be displayed in search results, or just one with the ability to choose others?
Advanced Search: Can customers search using criteria like brands, manufacturer numbers, or EAN codes in addition to product names?
Content Search: Do you have supplementary content such as guides, blog entries, or user manuals that should be searchable alongside products?
Analytics: Are you interested in understanding what your customers are searching for to optimize both your search function and your product offerings? Our analytics tool can facilitate this.
By customizing these aspects of your search experience, you can enhance user satisfaction and align your search functionality with your business goals.
Are you looking to optimize more than just search results? Do you wish to engage with your customers and provide guidance? Explore our Merchandising Module with the following possibilities:
Advisor Campaigns: Interact with your customers and guide them through more complex purchasing decisions.
Feedback Campaigns: Would you like to integrate banners, products, or additional information into your search results? Our feedback campaigns can help you achieve this. It's even possible to tailor your search results to align with your specific business objectives.
Redirect Campaigns: Help customers easily find FAQs, terms and conditions, shipping information and more. You can also use these redirect campaigns to prevent zero results pages.
By considering these options, you can enhance the overall user experience, align your search capabilities with your business strategy, and provide valuable assistance to your customers.
How about your shop navigation? Do you want to manage two separate backends? With the FactFinder Navigation Module, you can consolidate them into a single backend.
You can customize your navigation just as you would with your after-search navigation. This means you have control over which filters are visible and the order in which your products are displayed. Additionally, you can create campaigns for both navigation and search results.
Do you want your customers to feel special? Do you aim to generate search results that align with your customers' past experiences? Get FactFinder Personalization. This tool assists you in creating search results based on your customers' past interactions, delivering search outcomes tailored to their preferences.
Do you want to assist your customers in finding relevant products that match their search results? Are you interested in upselling by presenting the right products? Our Recommendation module can be of assistance.
Do you operate physical stores in addition to your online shop? Do you offer different regional assortments? In such cases, our Geo module is the ideal solution to assist your customers in locating the right and available products.
Do you have various customer groups with distinct pricing or product needs? Do you work with numerous manufacturers, and do you want your customers to be able to search for manufacturer numbers and obtain accurate results? Our Customer Specific Info module can be a valuable solution for you.
Do your customers consistently purchase the same items?
Simplify their shopping experience with our Predictive Basket module.
UX design principles
Before you begin your FactFinder integration, we recommend creating a preview of what your search results should look like in the future. Here you find some useful questions to consider for your UX design principles. However, please note that we are not responsible for design services.
How should your search look like in the future?
Consider the placement of your search bar.
Where should it be located, and should it have animation?
What should occur before your customer begins typing?
Should the search bar be empty, or should there be a predefined text inside, such as "Please enter your search query," "What are you looking for," or perhaps your top search query from the past days?
What should happen when your customer clicks on the search bar?
Should the Suggest feature automatically open and display some predefined pages, the most frequently searched terms, or even your most popular categories?
What happens after your customers start typing?
Do you want to display product suggestions? Would you like to showcase more than that? This could include brands and/or their logos, categories, additional content such as blog entries or guidebooks, search terms, or anything else you have in mind.
What does your search result page look like?
Is there an after-search navigation which allows your customers to further narrow the results by choosing filters and if yes, where is it located?
What kind of filters do you want to show? For example, numerical slider or multi-select filter?
How should you search result be displayed?
On one page which loads more and more products or on different pages?
Do you want to show the total number of search results and pages to make it easier for your customers to navigate?
Is it possible to sort the search result alphabetically or by price or anything else?
There are plenty of additional customization options that FactFinder can offer for your search page. You have the flexibility to position banners above, below or within your search results. You can also utilize recommendations, which can be showcased on both the product detail page and the shopping basket page. FactFinder is here to assist you in enhancing your homepage, so consider your vision for your search interface. Together, we can bring it to life.