Tracking Interface Integration

Integrate tracking events that support search optimization, personalization, and recommendation features.

Tracking data helps the FactFinder Search tool learn automatically from user behavior.

The data provided through this interface supports several use cases. These include events such as clicks on detail pages, adding products to the shopping cart, and purchases. This information forms the basis for automated search optimization and improves results over time.

Information about product clicks, shopping basket events, and purchases is required for the Personalization module, which provides tailored search results for each user. Purchase data can also be used by the Recommendation Engine. You can find more detail in the corresponding documentation.

The events you send to FactFinder depend on your goals. ASO requires, at a minimum, shopping-basket and purchase events. Tracking product-detail clicks is recommended. Clicks provide an additional behavioral signal for ASO and enable click-based tracking and analytics insight. Automatic Search Optimization (ASO) documents how ASO records and weights click, shopping-cart, and checkout signals. The following events are supported:

• Clicking on the product details page
• Placing a product into the shopping basket
• Purchasing a product
• A user is logging into the shop
• Clicking on a product suggested by the Recommendation Engine
• User feedback for the search results
• Shop Cachehit

Personalization only works when a valid session ID is sent with each search request. You can find more detail in the Search Integration Documentation.