Campaign Manager Integration
Understand how Campaign Manager returns redirects, pushed products, feedback text, and advisor flows.
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Understand how Campaign Manager returns redirects, pushed products, feedback text, and advisor flows.
The Campaign Manager module lets you influence search results deliberately, either to guide customers more effectively or to highlight specific products. Campaigns are activated based on defined criteria and then returned in the search results.
Campaign Manager supports the following options:
The campaign returns a URL to which the request should be redirected when the campaign triggers [1]. This is especially useful if you already have dedicated landing pages for specific categories or topics. Another common use case is service-related searches, such as terms and conditions or legal information.
[1]
“Triggers” means that the conditions set for the campaign have been met. When the campaign “triggers”, the actions that are configured for the campaign are carried out.
Pushed Products are items that should be displayed in a special way in the results, either as the first hit in the result list or in a separate area of the page. Users build a product list as part of the campaign, and that list is returned so the selected products can be handled accordingly. Depending on the campaign settings, these products are either returned separately from the normal search results or integrated directly into the result list. In the second case, the campaign is returned with an empty Pushed Products list.
Feedback text is returned unchanged as a list, together with the defined position key, as part of the relevant campaign. A common use case is to display a banner in the search results to draw attention to a brand or promotion.
Campaign Manager can also handle questions and answers shown to the shop visitor in specific situations. These are called Advisor Campaigns. A product set is defined for each answer, and that set is shown when the visitor selects the answer. This helps visitors find the right products more efficiently, much like an in-store advisor.
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