Campaign Integration Best Practices

The purpose of this section is to provide suggestions and ideas on how to integrate the Campaign Manager. The items below should be viewed as hints and are intended to explain the possibilities available to you for implementation.

Example Campaigns

Design

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Separate Pushed Products from the search results

Pushed Products were originally conceived with the idea of being displayed in a special area, adjacent to but separate from the regular search results. Therefore they should be highlighted as being separate from the products found by the search.

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Use advisor campaigns creatively, but carefully

The shop's owner can control exactly how advisor campaigns are displayed in their shop. It's possible to display questions and answers in a separate area above the search results. Another option is to display them as a virtual group above the ASN area. This option needs to be used carefully, since advisor campaigns don't act like normal ASN groups. There is a risk of disorienting the user with their aberrant behavior.

Function

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Use Feedback text to pre-format

You can define the feedback text appropriately (formatting within the text or specification of a corresponding field) to ensure that users do not have to enter HTML code. This means that non-expert users should also be able to create campaigns with a corresponding layout.

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Use Feedback texts to load additional JavaScript and CSS files

If you position a feedback text in the page header region, you can also use the campaign to load additional JavaScript or CSS files to adapt the design of the results page.

Usability

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Display feedback text at the right position

Feedback text should be distributed around key parts of the search results and zero-results pages. Usually these are directly above the search results and adjacent to the filter options.

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Place topseller products on the "not-found pages"

You can use Pushed Products to show top sellers to customers on the no-results page, maintaining customer interest. In conjunction with the Tag Cloud module you could also display tips and tricks on this page.

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Place advisor banners for brand pages

If you have specific brand sections or similar, you can display corresponding banners or text when corresponding search results are found.

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Redirect search queries to ToS, contact page, etc.

Redirection campaigns should be used to redirect customers to corresponding content pages in the event of non-product-specific searches. Frequent queries of this type include searches for terms and conditions, publisher information, catalogues or jobs.