Campaign Integration Best Practices

Use practical campaign integration ideas for layout, feedback text, pushed products, and redirects.

This section shares practical ideas for integrating Campaign Manager. Treat these points as suggestions, not rules.

Example Campaigns

Design

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Separate pushed products from the search results

Pushed Products were originally designed to appear in a dedicated area next to, but separate from, the regular search results. Make that separation clear in the UI.

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Use advisor campaigns creatively, but carefully

The shop owner can control exactly how advisor campaigns appear in the shop. For example, you can show questions and answers in a separate area above the search results. Another option is to display them as a virtual group above the ASN area. Use that option carefully, because advisor campaigns do not behave like normal ASN groups and may confuse users.

Function

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Use feedback text to pre-format

You can define feedback text so users do not need to enter HTML directly. For example, you can predefine formatting in the text or through a related field. This makes it easier for non-technical users to create campaigns with the right layout.

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Use feedback texts to load additional files

If you place a feedback text in the page header area, you can also use the campaign to load additional assets that adapt the design of the results page.

Usability

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Display feedback text in the right place

Feedback text should appear near key parts of the search and zero-results pages. Good positions are directly above the search results and next to the filter options.

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Place top sellers on not-found pages

You can use Pushed Products to show top sellers on the no-results page and keep customers engaged. Combined with the Tag Cloud module, you can also show tips or helpful suggestions there.

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Place advisor banners on brand pages

If you have dedicated brand sections or similar pages, you can display matching banners or text when related search results are found.

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Redirect search queries to service pages when needed

Use redirection campaigns to send visitors to relevant content pages when they search for non-product topics. Common examples include terms and conditions, legal information, catalogs, or jobs.