> For the complete documentation index, see [llms.txt](https://docs.fact-finder.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.fact-finder.com/integration/campaign-specific-integration/campaign-integration-best-practices.md).

# Campaign Integration Best Practices

> This section shares practical ideas for integrating Campaign Manager. Treat these points as suggestions, not rules.

## Example Campaigns

![](/files/0WEtfIfXRS3sXoO0OSgg) ![](/files/NuURU32MxSyvdaHF8ady)

## Design

***

### Separate pushed products from the search results

Pushed Products were originally designed to appear in a dedicated area next to, but separate from, the regular search results. Make that separation clear in the UI.

***

### Use advisor campaigns creatively, but carefully

The shop owner can control exactly how advisor campaigns appear in the shop. For example, you can show questions and answers in a separate area above the search results. Another option is to display them as a virtual group above the ASN area. Use that option carefully, because advisor campaigns do not behave like normal ASN groups and may confuse users.

## Function

***

### Use feedback text to pre-format

You can define feedback text so users do not need to enter HTML directly. For example, you can predefine formatting in the text or through a related field. This makes it easier for non-technical users to create campaigns with the right layout.

***

### Use feedback texts to load additional files

If you place a feedback text in the page header area, you can also use the campaign to load additional assets that adapt the design of the results page.

## Usability

***

### Display feedback text in the right place

Feedback text should appear near key parts of the search and zero-results pages. Good positions are directly above the search results and next to the filter options.

***

### Place top sellers on not-found pages

You can use Pushed Products to show top sellers on the no-results page and keep customers engaged. Combined with the **Tag Cloud module**, you can also show tips or helpful suggestions there.

***

### Place advisor banners on brand pages

If you have dedicated brand sections or similar pages, you can display matching banners or text when related search results are found.

***

### Redirect search queries to service pages when needed

Use redirection campaigns to send visitors to relevant content pages when they search for non-product topics. Common examples include terms and conditions, legal information, catalogs, or jobs.


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