# Predictive personalization

## Predictive personalisation

| Feature                                                   | Description                                                                                                                                                                                                                                                                                                                                                                                    |
| --------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Ranking products based on unique customer preferences** | The engine will sort search results in real-time based on a visitor's unique personal preferences (e.g. brand, gender, size, or other attribute in the product feed), using browser cookie or user ID.                                                                                                                                                                                         |
| **Ranking products based on in-session purchase intent**  | The engine will sort search results in real-time based on a visitor's unique in-session purchase intent, using browser cookies or user ID. Intent is inferred from the area/context of the catalogue in which the visitor is interacting during a single session. The contextual mapping of products is done during the algorithm training and is a core component of Loop54's proprietary AI. |
| **Cross-device personalisation**                          | Personalised experience can be reflected across all the devices a user might use if the user is identified via login ID or user name.                                                                                                                                                                                                                                                          |


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