# Boost & bury rules

| Feature                  | Description                                                                                                                                                                                                                                                                                                                                             |
| ------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Boost and bury rules** | Boost or bury results based on any product attribute. For example, promotional campaign, new products, high-margin products, etc. The engine is smart when applying these rules and will only boost a product if it is relevant in the first place. This way, a winter jacket will not be boosted to the top during summer, just because it is on sale. |


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