# Predictive personalisation

| Feature                                                   | Description                                                                                                                                                                                                                                                                                                                                                     |
| --------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Ranking products based on unique customer preferences** | The engine will sort category listings in real-time based on a visitor's unique personal preferences (e.g. brand, gender, size, or other attribute in the product feed).                                                                                                                                                                                        |
| **Ranking products based on in-session purchase intent**  | The engine will sort category listings in real-time based on a visitor's unique in-session purchase intent. Intent is inferred from the area/context of the catalogue in which the visitor is interacting during a single session. The contextual mapping of products is done during the algorithm training and is a core component of Loop54's proprietary AI. |
| **Cross-device personalisation**                          | Personalised experience can be reflected across all the devices a user might use if the user is identified via login ID or user namer                                                                                                                                                                                                                           |
