Predictive personalisation

Feature	Description
Ranking products based on unique customer preferences	The engine will sort category listings in real-time based on a visitor's unique personal preferences (e.g. brand, gender, size, or other attribute in the product feed).
Ranking products based on in-session purchase intent	The engine will sort category listings in real-time based on a visitor's unique in-session purchase intent. Intent is inferred from the area/context of the catalogue in which the visitor is interacting during a single session. The contextual mapping of products is done during the algorithm training and is a core component of Loop54's proprietary AI.
Cross-device personalisation	Personalised experience can be reflected across all the devices a user might use if the user is identified via login ID or user namer