What it is
Evaluation of your shop based on different categories in comparison, to your competitors/industry. Recommended when doing a shop relaunch.
Categories Reviewed in Analysis
Homepage – UX/Design, Ease of finding information
Search – Location of search barm Search Result Quality
Suggest – Design, Content
Navigation – Level structure, Relevance, UX, Completeness, Result Quality
Product Detail Page – Ease of finding information, UX/Design, Sharing Options
Shopping Cart – Preventing exits, up/-cross selling
Check-Out – UX/Convenience
General – Personalization, Merchandising, Trust Factors
Mobile – Taking advantage of the platform, UX/Design, Filters
What’s in for you
Demonstration of competitive advantages and disadvantages in comparison to the same industry.
Suggestions on solutions from other industries to gain competitive advantages through a better customer journey.
Suggestion of quick wins that can be implemented with FactFinder, plus more time-consuming topics, that need to be adjusted in the frontend.
How it’s done
Estimated time
5 hours Webshop Analysis
1 hour Websession to discuss results
2.5 hours per Benchmark Analysis
Deliverables
PDF report on Optimization Suggestions on your online shop – from start page to check-out.
Delivered by
FactFinder Consultant