A redirect campaign is designed to redirect the user to another page for specific search terms (or other triggers you define ). E.g. on your contact page or your terms and conditions. There are a number of pages in every shop that should be accessible this way. In addition to the contact option and the terms and conditions, the legal notice, payment methods, shipping costs, returns and a branch locator are also available.
Create redirect campaigns
Select pairing
Choose whether the campaign is triggered by a search result, a navigation result, or both.
Set triggers
Define what the specific trigger is.
You can combine as many conditions as you like with AND or OR to reach the widest possible audience or, depending on your needs, a specific audience.
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search term | Checks for the search term entered (only for campaigns on search results pages). |
Number of hits | Checks number of products found. |
Search results page | Checks which search results page the user is viewing (1,2,3,...). |
Products per page | Checks the page size that the user has selected. |
Search field | Checks in which field the search was carried out. This parameter is only used for special integrations that search in individual fields. By default, NG searches in all fields, in these cases the parameter is empty. |
The search is an item number search | Checks whether NG has performed an article number search, e.g. because the entered search term was identified as an article number. |
The search is not an article number search | Checks whether it was explicitly stated during the search that the search input should not be interpreted as an article number. |
Number of filters | Checks how many filters the user has selected. |
Selected filters | Checks whether the user has selected a specific filter with a specific value. |
parameter | Checks for any parameter that was passed to the search. This criterion can be used for special NG integrations. NG remembers all URL parameters (for web services: Params.custom.Params) that were passed to the search. These parameters can be queried using this criterion. |
Score of the first hit | Checks the score of the first hit found. |
Distance to market | Checks the distance (in km) between the selected market and the user's location. |
Distance to location | Checks the distance (in km) between the selected location and the user's location |
Selected market | Checks the market IDs selected by the user. |
Always true | Always triggers. |
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is the same | Exact match between trigger and value | Trigger = jacket | Value = jacket |
is not equal | Anything except an exact match of trigger and value | Trigger = jacket | Value = jackets |
is empty | No value specified for the parameter | Value = {} | |
is NOT empty | Any value for the parameter | Value = 100 | |
contains | The exact trigger is part of the value in ANY position | Trigger = jacket | Value = rain jacket winter |
does not contain | The exact trigger is NOT part of the value | Trigger = jacket | Value = rain jacket winter |
is similar to | The trigger is compared with the value via a Worldmatch query and subjected to a simplified similarity query. If a similarity is found, the campaign is triggered. | Trigger = jacket | Value = jacket |
is NOT similar to | The trigger is compared with the value via a Worldmatch query and subjected to a simplified similarity query. If no similarity is found, the campaign is triggered. | Trigger = jacket | Value = shoes |
begins with | The exact trigger is part of the value at the beginning of the word | Trigger = jacket | Value = jacket winter |
ends with | The exact trigger is part of the value at the end of the word | Trigger = jacket | Value = rain jacket |
does NOT start with | The exact trigger is NOT part of the value at the beginning of the word | Trigger = jacket | Value = rain jacket |
does NOT end with | The exact trigger is NOT part of the value at the end of the word | Trigger = jacket | Value = jacket winter |
3 Set forwarding
Insert the URL to redirect to and give the redirect a name if desired.
4 Complete campaign
To complete the process, give the campaign a name, a category and a description. You can either set an activity period or have the campaign permanently active.
