# Atlas AI

## Real-time 1:1 personalized experiences

Atlas AI delivers personalized experiences in real time. By leveraging your vectorized product data, it extracts key features and attributes using embeddings. This builds a network of neural models that serves as an in-depth representation of your entire product assortment.

## How Atlas AI works

### Data training

* The model is trained on your vectorized product data.
* It uses embeddings to capture every product feature and attribute.
* A network of neural models is created, representing your product range in detail.

### Contextual product mapping

* Products are grouped by similar contexts to form a visual "map" of your assortment.
* Distances on the map indicate differences between products along specific dimensions.
* Initial layers might group products by category (e.g., smartphones); deeper layers differentiate features like screen size and price.

[![Deep learning illustration](https://www.fact-finder.com/blog/wp-content/uploads/2023/07/Deep_Learning-01-2.png)](https://www.fact-finder.com/blog/wp-content/uploads/2023/07/Deep_Learning-01-2.png)

### Granular understanding

* Multiple neural map layers allow the model to grasp product relationships at a granular level.
* The depth of mapping depends on the complexity of your catalog, resulting in a human-like understanding of your assortment.

### Interactive learning

* When shoppers browse your store, they interact with the Atlas AI model rather than static product listings.
* The model learns from every interaction — even a single click — to improve relevance instantly.

## Atlas AI advantage

Atlas AI goes beyond traditional segmentation with a three-step approach designed to deliver precise, personalized shopping experiences:

### 1. General relevance based on shoppers' behavior

* What it does: Atlas AI optimizes search results and recommendations based on shoppers' behavior, including search queries and interaction patterns.
* Benefit for you: Reduces the need for manual search optimization.

### 2. Relevance based on the current shopping intent

* What it does: Adapts results based on the shopper's immediate session behavior and signals of buying intent.
* Benefit for you: Provides a natural shopping experience by displaying only contextually relevant products.

### 3. Relevance based on personal preferences

* What it does: Analyzes individual preferences through past purchases, product views, and specific interaction patterns.
* Benefit for you: Enhances precision, resulting in a personalized shopping experience that boosts conversion rates.

## Short summary

Atlas AI transforms customer engagement by using advanced neural networks to understand your product assortment in a human-like way.

Its layered approach to mapping and relevance creates a tailored, real-time shopping experience that drives higher engagement and revenue.

Want to learn more? Watch our short video below:


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